Privacy

416 Industrial Inc. (“we”) runs this site. This page explains what we collect, why, who it goes to and how you can see, correct or delete it. We follow Canada’s federal privacy law for businesses, PIPEDA.

Who is responsible

The owner of 416 Industrial Inc. is responsible for the personal information we hold. Privacy questions and requests go to admin@416industrial.com or (647) 692-4416.

What we collect

Details you type into the quote list, special order, stock alert, trade account, buy-back, Rack Wizard, contact and email sign-up forms, or give the chat assistant: name, company, email, phone, city or postal code, notes, and any photo or file you attach. Each form you send also records which ad, search engine or website first sent you to our site.
Details you send through our lead forms on Facebook or Instagram: name, phone, email and your answers about the racking. Meta collects them under its own terms and passes them to us.
Your quote list, which stays in your own browser until you send it to us.
How the site is used. We count visits ourselves: the page and the first page of your visit, whether you tapped call, text, email or a booking link, the site that sent you, the ad or listing in the link, the kind of device and the country. We set no cookie for this and don’t store your IP address, so the counts can’t be tied to you.
Our hosting provider keeps basic logs, such as IP address, to keep the site running and stop abuse.

Quote form drafts

When you move past the first step of the quote or offer form, the answers so far (the job, sizes, city and dates, never your name or contact details) are saved under a random code so you can finish on your phone with the QR code. A draft is not a request: nobody contacts you from it, and it is deleted after 7 days.

The chat assistant

The chat is answered by Maya, our AI assistant. Maya is not a person. She answers from this site’s own pages and stock list, and she can pass your details to us when you ask for an offer, a quote, a visit or a call. She can make mistakes; every offer and quote comes from us, not the assistant.

Your messages go through our host, Netlify, to Anthropic, the company that makes the AI, only to write each reply.
We keep each chat for 90 days, on our host and in our own lead database (with names, phone numbers and emails blanked out there), so we can follow up and see which questions Maya doesn’t answer well yet. A person at 416 reads them to improve her answers. The “Helpful?” buttons and whether the chat note was opened are recorded with the chat. Details you give for a request are kept with your quote record.
Please don’t type card numbers, passwords or ID numbers into the chat. We never ask for them there.

Cookies and browser storage

This site uses the Google Ads tag. It sets cookies that tell us when a visit that started from one of our Google ads leads to a quote request, a sent form, or a tap on our phone number, text or email link, and Google may use them to show our ads to people who have visited this site. You can turn off ad personalization at myadcenter.google.com, or block cookies in your browser; the site still works.
This site also uses the Meta Pixel (Facebook and Instagram). It counts page visits, sent forms, booked site visits and taps on our phone number, text or email link, so we can tell whether our Facebook and Instagram ads bring in requests, and Meta may use it to show our ads to people who have visited this site. We don’t send Meta your name, email or phone number. It doesn’t load when your browser sends a Do Not Track or Global Privacy Control signal. You can manage ad settings in your Facebook or Instagram account, or block cookies in your browser; the site still works.
This site uses Microsoft Clarity to see how visitors use our pages, for example where a phone visitor gets stuck on the quote form, so we can fix it. It records clicks, scrolls and page layout. What you type into forms is hidden before it leaves your browser, and we don’t use Clarity for ads. It doesn’t load when your browser sends a Do Not Track or Global Privacy Control signal.
When you send a form, your email address and phone number are passed to Google in scrambled (hashed) form, so Google can tell whether the request came from one of our ads. We see totals only, not who you are.
Your quote list and the chat you’re in are kept in your own browser. A note of the ad or listing that brought you here is kept too, for 90 days, in browser storage and one small cookie of ours; it reaches us only with a form you send. Clearing your browser data removes all of these.

How we use it

To answer your request: offers, quotes, site visits, sourcing items, the stock alerts you asked for, and following up on your order. Visit counts tell us which pages and ads work. We don’t sell your information. We email deals only if you signed up for them, and every email has a way to unsubscribe.

Who we share it with

Only the services that run this site and our business, and only what each one needs:

Netlify, our host: the site, forms and records.
Supabase: the database that holds our request and lead records.
Microsoft, our email provider: form notices and our replies.
Quo, our phone provider: a text alert to us with your name and contact details when you send a form, a text back to you when you send one of our Facebook or Instagram lead forms, and our calls and texts with you. When you call or text us, we keep the call summary or a short part of the voicemail transcript, and links to photos you text, with our lead records.
Google: the Ads tag described above.
Microsoft Clarity: the visit recordings described above.
Meta (Facebook and Instagram): the Pixel described above, and the lead forms you fill in on Facebook or Instagram.
Zapier: passes the details from those lead forms to Quo, so we can text you back.
Anthropic: the chat assistant’s messages.
Cal.com: the details you give when you book a site visit or a call.

These providers are based in the United States or store data there, so your information may be processed outside Canada and be subject to the laws of those countries.

How long we keep it

Quote and order records as long as needed for business and tax purposes. Chats for 90 days. Stock alerts until you get your alert or cancel it. Email sign-ups until you unsubscribe.

Seeing, correcting or deleting your information

Email admin@416industrial.com to see the information we hold about you, correct it, ask us to delete it, cancel a stock alert or withdraw your consent. We reply within 30 days. If we can’t do something you ask, for example because a tax record has to be kept, we’ll tell you why.

If you aren’t satisfied with our answer, you can complain to the Office of the Privacy Commissioner of Canada.